Branding speaks to who you are, what you believe in and how you govern yourself. It tells a lot about you and people make a decision to do business or not based on your brand. The same concept applies to the college arena. Part of getting college and career ready is building a brand worth funding. Yes, that is correct. Your child’s brand must be “fundable”. The stronger and more attractive their brand is, the more funding opportunities they have.
Watch what I have to say about it in this video.